Understanding Facebook Ads
Facebook has over 2 billion users worldwide, and more than 1.37 billion of these users visit the website daily. Facebook is one of the biggest platforms for PPC advertising because of its several key features. Data shows that people spend more time on Facebook than any other social platform. This means there is a high probability that your potential customers are browsing through Facebook right now. The additional advantage of Facebook is the level of engagement it experiences from its users. For brands, this is a significant opportunity to reach a broad target audience that may find your products interesting.
Built on PPC
One of the key features of Facebook Pay-Per-Click (PPC) is to create a highly targeted audience based on the information it collects from each individual user on the platform, making it one of the most powerful PPC advertising platforms. Advertisers can narrow down to a volume of potential buyers. These potential buyers are going through similar products that the advertisers are trying to promote. This data is categorized based on location, age, behavior, gender, and connections. With the help of data collected by Facebook, the advertisers target these audiences through PPC advertising.
Alongside all these advantages, marketers can execute re-targeting campaigns where they can target people who have visited your website or a specific page. This is a great way to remind the audiences about your product and services.
How can we help you?
We know that investing in an ad may go south because one can never be too sure if the ads are working. Over 7 million advertisers fight each day for the space to place their ads on Facebook. Thus, we have built robots who will fight for the ad space on Facebook on behalf of you! When our robots take control of your ads, they use complex algorithms to analyse your creatives. After analysing the creative, they use their artificial intelligence to micro-target the RIGHT customers who have shown interest in products similar to what you are advertising. The PPC ads delivered by our robots is cost-effective, accurate, and efficient while you sit back and enjoy the show.